The Berlin Fashionweek Photodiary™ #3: My Own Private Fashionweek

© THE PHOTODIARY™ / Chloé Richard Dawid Tomaszewski show
© THE PHOTODIARY™ / Chloé Richard – Dawid Tomaszewski show

Using analog style photography, accented with handwritten notes and sketched drawings of journalists and designers during the shows, The Berlin Fashionweek Phototdiary offers a peak into the behind the scenes images of fashionweek. In the format of a subjective diary, the book presents everything from the glitz of the runways to the anti-consumption graffiti on the way to the show and clothing preparations in the studio of Lala Berlin. For the third edition of the series, producers photographer Marc Schuhmann and creative director Joern Toellner collaborate with seven of Berlin’s top emerging photographers to capture the unique stylistic look of the city’s July 2011 Fashion Week.

© THE PHOTODIARY™ / Maxime Ballesteros Dont Shoot The Messengers, backstage© THE PHOTODIARY™ / Maxime Ballesteros – Dont Shoot The Messengers, backstage

© THE PHOTODIARY™ / Marc Schuhmann Lala berlin, studio
© THE PHOTODIARY™ / Marc Schuhmann – Lala berlin, studio

© THE PHOTODIARY™ / Marc Schuhmann Lala berlin show at Postfuhramt Berlin-Mitte© THE PHOTODIARY™ / Marc Schuhmann – Lala berlin show at Postfuhramt Berlin-Mitte

© THE PHOTODIARY™ / Maxime Ballesteros Trevor Good & Terry Richardson at Vogue Party© THE PHOTODIARY™ /Maxime Ballesteros – Trevor Good & Terry Richardson at Vogue Party

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ADDITIONAL INFORMATION

For more information and pictures of the Photodiary™ visit: www.thephotodiary.de

Designers and Labels of Issue #3:
A.F. Vandevorst, Augustin Teboul, Blame, Callisti, Dawid Tomaszewski, Designer for Tomorrow, Dimitri, Don’t Shoot The Messengers, Eastberlin, [ep_anoui], Hien Le, Iris van Herpen, Issever Bahri, Japanese Designers, Kostas Murkudis, Lala Berlin, Malaika Raiss, Marcel Ostertag, Mediadesign Hochschule, Michael Sontag, Michalsky, Michel Mayer, Patrick Mohr, Perret Schaad, Pitour, Sava Nald, Superated, Thomas Behrens, Vladimir Karaleev, Wood Wood

Photographers:
Maxime Ballesteros
TENY™/ Karsten Friemel
Christoph Mack
Chloé Richard
Joern Toellner
Marc Schuhmann
Lukasz Wolejko-Wolejszo (guest photographer)

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Blog entry by Monica Salazar in Berlin; Wednesday, October 26, 2011.