Fashion films are becoming the future of fashion marketing as they blur the line between the product as designed art and as commodity. Berlin Fashion Film Festival (BfFF) is an event based on recognizing this developing film genre, which includes avant-garde performances, short films, and television commercials. The fashion film genre is expanding and BfFF invites you to witness its growth on July 8-11 at Badeschiff Arena during the festival.
This is the third year of the festival. The past years included submissions from Fashion designers, filmmakers, and advertising agencies from around the world. Last year’s BfFF (2013) was packed with more more than 500 submissions, 1,500 visitors, and 200 publications reporting on the event. The festival includes three public screenings, an exclusive Award Show, and a closing party with international designers: a perfect place for networking in the fashion and film world.
The deadline for submissions to Berlin Fashion Film Festival is April 30, 2014.
Films will be reviewed and the winners announced by May 31, 2014.
River Island x Georgia Hardinge – “Design Forum” film
More information about the Berlin Fashion Film Festival open call: www.berlinfashionfilmfestival.net/submission
Blog entry by Graham Haught in Berlin; Monday, Mar. 31, 2014.