Play Dead: A New Series of Scarves by Bruce LaBruce

Front Row Society and ArtStars* collaborate to present a new line of scarves from Bruce LaBruce, the Toronto-based filmmaker, director, photographer, writer, and artist. The line will be previewed at an upcoming private event on June 30th in Berlin, but are set to launch in late Summer 2012. The new series of scarves, Play Dead, center around a fashion shoot with Tammy Eckenswiller, a New York City-based stylist. The images are presented on five different scarves, with a limited availability of about 200 pieces each. Front Row Society prints the images on fabric of a unique silk and cotton blend.

Mired in the same sort of violent drama, LaBruce found much inspiration from Jean Luc Godard’s Le Weekend. His images, with models Bruno Billio and Tammy Eckenswille, recreate the terror of a car crash, inviting the viewer to feel the raw horror of such an accident. In typical LaBruce fashion, he still manages to uncover beauty amongst despair.

"Play Dead" by Bruce la Bruce


Additional Information


Bruce la Bruce studied film at York University, Toronto. LaBruce has written and directed seven feature films, most notably, Otto; Or Up with Dead People, which was an official selection at the Berlin International Film Festival and the Sundance International Film Festival in 2008.

LaBruce has exhibited internationally in over 25 group shows and 15 solo shows in Canada, Japan, the USA, Italy and Germany. His work has been featured in the New York Times, Art in America, Artforum, Dazed&Confused, Art Review, VICE, L.A Times, and more.

LaBruce is currently developing a feature film entitled, Gerontophilia with Telefilm Canada.


Front Row Society designs are created by an open, global community of artists; creating a true fashion democracy. Front Row Society is dedicated to changing the world of fashion; making sure that we allow the untapped creative talent to have their designs realised and shown internationally.

To see and take part in this fashion democracy; visit:


With coverage in 12 countries and over 20 international media appearances, ArtStars* has shaken the art world with spectacular and scandalous interviews with the cultural elite. A leading pioneer of the web-TV revolution, ArtStars* has interviewed a number of renowned artists as well as being featured in Art in America, Artforum, VICE, BZ and the CBC as one of the most influential vlogs in the international art world.

Blog entry by Anna C. Purcell in Berlin; Thursday, Jun. 28, 2012.

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