hessnatur, Germany’s largest natural clothing brand and one of the pioneers of the global organic fashion movement, is currently inviting young, up-and-coming designers to apply for the fourth Humanity in Fashion Award—-presented to innovative ideas in sustainable fashion design.
The prize itself, which will be awarded during a public event at the Berlin Fashion Week in July 2013, presents the winner with 25,000 euros and a contract to create an upcoming women’s collection for hessnatur. The competition, which charges no participation fee, is open to all designers under 35-years-old.
This year’s theme is “authenticity”. As a commonly heard expression nostalgically relating present fashion to the past, the topic beckons designers to ask themselves a number of questions: What is authenticity’s significance in fashion? What are authentic conceptions of future fashion tends? How can authentic values be reinterpreted through a sustainable framework?
hessnatur looks forward to seeing the eco-minded and sustainable ideas that will be presented for a chance to win this year’s prize!
The deadline for applications is 31st January 2013.
For more information about the Humanity in Fashion Award, including application guidelines and forms, please visit: www.humanity-in-fashion-award.com
“Humanity in Fashion Award” — Competition for sustainable designers.
Competition deadline: January 31, 2013
Blog entry by Natasha Klimenko in Berlin; Thursday, Nov. 08 2012.