Initiated by publishing entrepreneur and art collector Christiane zu Salm and the Frankfurt Book Fair, The Arts+ presents a new project, ‘The Business of Creativity’. Spread across a one-day conference and five-day fair, the event will explore new business models in the cultural and creative industries fuelled by technologies such as 3D printing, Virtual Reality, and Artificial Intelligence. Blending trade-show, conference and network hub formats, The Arts+ aims to be the annual go-to event for the international cultural economy.
In its inaugural year, The Arts+ welcomes numerous speakers to the stage, including artist David Hockney, collector Julia Stoschek and Kati Price of the Victoria & Albert Museum. Bas Korsten presents his latest project ‘Next Rembrandt’ and author of ‘What Would Google Do?’ Jeff Jarvis will head a round-table, co-curated by the World Economic Forum, with the aim to create a ‘Stakeholder Map of Digital Culture’. Also presenting discussions will be international artists, architects, museum curators and directors, copyright specialists, IP lawyers, industry experts and pioneers from numerous tech start-ups.
The talks will question and celebrate the impacts of the ‘4th Industrial Revolution’ through keynotes, panels, workshops and roundtables, discussing the scope for new businesses at the intersection of art and technology. The topics are to include the role of new currencies and technologies such as Blockchain in the art market, changes in the definition of Intellectual Property in the digital age, and new major challenges for museums, curators, galleries and artistic practices. This year’s location at Frankfurt Book Fair offers access to 270,000 professionals, 10,000 journalists and 7,500 exhibitors from all over the world.