Oct. 15, 2021
Champagne brand Dom Pérignon and international icon Lady Gaga are launching a special collaboration at luxury department store KaDeWe in Berlin. The gathering will take place from October 18th to 30th, and is set to be a celebration of exuberance, joy and individualism.
The essence of these two creative vanguards is brought to life via an exclusive pop-up installation in the respected house of KaDeWe. Visitors will be greeted at the door of the department store by an impressive 8-meter-high video installation, which will showcase a film created by esteemed British fashion photographer, Nick Knight. Then, they will enter an elevator which has been specifically embellished in the spirit of Gaga herself, and led into the infamous food space of the store called ‘Die Sechste,’ on the sixth floor. The space has been transformed into an intoxicating, dazzling universe titled ‘The Queendom.’
The Queendom is a shared universe between Lady Gaga and Dom Pérignon. It is an eccentric world with no boundaries, a place where everyone is powerful, accepted and completely inspired. The film created by Knight details it to be an ever-evolving cosmos of mirrors, always reflecting Gaga’s creative spirit and inspiring visitors to ignite the same spirit in themselves.
The fruits of this collaboration are limited-edition bottles of Vintage Rose 2006 and Vintage 2010. While the rose is untamed and magnetic, the Vintage 2010 embodies the classic, signature notes of Dom Pérignon. In this way, the alliance between the singer and Dom Pérignon perfectly balances avant-garde and chicness, just like Gaga herself.
Accompanying these special tastes will be an exclusive sculpture designed by Lady Gaga and the creative consultant to her team, Nichola Formichetti. The pair have worked together on a myriad of projects since 2009 and, as one of the visionaries behind her ‘Haus of Gaga’, Formichetti is her natural partner for this project. The sculpture is available in 110 editions and the profits from its sales will be donated to Lady Gaga’s Born This Way Foundation, an organisation co-run by Gaga and her mother, which supports the mental wellbeing of young people.
You can further immerse yourself in the world of Dom Pérignon × Lady Gaga by booking one of six places in the Masterclass, which takes place daily at 6:30pm. For €85, you can enjoy the Dom Pérignon Vintage 2010 and Rosé 2006 champagne with a matching food pairing at the Masterclass table.
Dom Pérignon × Lady Gaga
PopUp: Oct. 18-30, 2021
Masterclass Booking: store.kadewe.de/shop/event-ticket-dom-perignon-masterclass
Tauentzienstraße 21-24, 10789 Berlin, click here for map