Announcement // FLORIDA Perfume Launch at the Five & Dime Pop Up Store

Article by Caitlin Eyre in Berlin // Wednesday, May. 4, 2016

Online, Berlin-based arts and design store Five & Dime presents FLORIDA, a new fragrance created by artist Iris Touliatou and perfumer Jahnvi Dameron Nandan. Conceived as a concept perfume, FLORIDA is named after the scent’s last point of contact on earth before take-off.

Coinciding with the release of FLORIDA, Five & Dime has announced the launch of their first physical store, which will operate for a limited time as an exhibition boutique on Potsdamer Straße. Five & Dime was created as a means to bring museum quality works from major and emerging artists to art lovers at a range of prices, with an emphasis on accessibility and quality. Founded in 2015 by Barbara Jenner and Stephanie Comilang, Five & Dime features a carefully curated selection of artist limited editions and multiples that are are presented to consumers through online exhibitions. The emergence of Five & Dime’s pop up store marks a new chapter in their approach to art sales and offers buyers the opportunity to view previously unseen works in a bricks-and-mortar setting.

Image courtesy of Five & Dime

Image Credit: NASA/Scott Kelly/@StationCDRKelly

Iris Touliatou is a Greek-born artist who currently lives and works between Berlin and Athens. A solo exhibition of Touliatou’s latest works was recently shown by DUVE. In this exhibition, entitled Can You Wash the Water, Touliatou explored themes surrounding the global impact of imitations, synthetics, surrogates and substitutes while bridging the gap between art and fashion. This new body of work featured sculptures crafted from a range of synthetic materials, fluids and resins, as well as a series of laser-etched drawings on white rubber.

Jahnvi Dameron Nandan is the owner of The Perfume Library, a curated archive of rare and exclusive perfumes. A skilled perfumer, Nandan uses the wealth of fragrances in her collection to craft handmade perfumes with a strong Indian accent. The Perfume Library has premises in both Paris and Delhi, providing Europe with a direct link to the exotic aromas of India and beyond.

Additional Information

Store hours: May. 7 – 20, 2016, Tuesday – Saturday, 12-7 pm or by appointment
Florida Perfume Launch: Wednesday, May. 4; 7-11pm
Potsdamer Str. 91, 10785 Berlin, click here for map.

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